My name is Kristof. Take a look:

The other day I saw something that caught my interest on X…

A guy was saying that a salesman should be wearing a gold Rolex(or any kind of pricy watch) just because it will elevate his status in the eyes of the person he is trying to sell, make him more appealing and help him make the sale.

I know a lot of salesmen agree with that…

And I saw the Twitter mobs jumping around the guy in a circle too.

But I still don’t agree with this advice.

Yeah, sure, it will appeal to everyday Twitter bro’s whose only goal is to get rich by next Monday. They see money, they jump. And if you are selling in that environment, good for you, go for it.

But what if you aren’t selling to money hungry Twitter bro’s?

What if the case changes?

Matter of fact… I remember this same question was once asked of Jim Camp and he said that it’s okay to wear a watch(as long as it’s real) just don’t expect the other guy to drop and play dead for you just because you wear a car on your wrist.

I’m not saying don’t wear a watch…

Go ahead. That’s it’s purpose.

But, there may be times you don’t want to wear one. Let’s say…

You are meeting Mom and Pop in their house. In that situation…. Maybe you shouldn’t go in a $10,000 suit with a matching watch just because you will intimidate the hell out of them.

That brings me to the point…

It’s a tactic. And it’s just like any other tactic… It works until it doesn’t.

It has use case, sure…

But it’s nice not a principle that can be applied universally.

It’s completely up to the group and even the specific person you are dealing with. Sometimes it might even backfire at you…

Personally, I would not want to depend on a watch to do the selling for me. Even just the slightest.

Instead, what I would do is learn to sell – properly.

Because if I do that, no matter if I’m wearing my $12,000 Rolex or not… I will still be able to sell a person.

If you want some tools to do that, go here:

https://kristofnemeth.vercel.app

Kristof Nemeth.

Something I have been thinking about lately:

This whole internet thing is still really new. Maybe not to us, but looking at the grand scheme of things it is just a newborn baby that just left the womb yesterday.

And I have been thinking about how it will change later down the line.

How will online business change?

How will it affect copywriting? Mailing lists? Email marketing?

These are all questions that we can’t really find the answer to just now. But at the same time, it’s foolish to think that everything is going to stay the way it is now. Nothing ever stays the same. Life is a constant cycle of change.

I mean look at Twitter…

When I joined around 7-8 months ago it was already hard as fuck to grow on there.

Now?

It’s getting real sturdy on there.

Most of the stuff that worked back then just stopped working. People are overloaded with information and they have heard it all, over and over again. Even engaging stopped working unless you spend half your day on the platform(which I know I will never do)

Just shows how reliable social medias are…

Anyway.

This will not change.

Change will continue to trump down the things we take for granted now and bring god knows what with him. It might turn out to be a better situation or a worse one. We can’t know.

But what we can know is that change will happen.

Everything will change… Besides one thing.

Human psychology.

And the salesman who knows how to gently use psychology to help people sell practically themselves… Will always be thriving…

If you want some tools to do that, go here:

https://kristofnemeth.vercel.app

Kristof Nemeth

As I sat down to write today’s email, I noticed something unusual in my ESP…

I have published 99 emails.

Which means…

The email you are reading now is the 100th email I sent to this email list.

Ey, that’s not bad.

But I have some explaining to do… First of all, this email list has been running for a while now and I wasn’t mailing daily for a looong time. The first email I send out dates back to August of 2023. You can read it here.

Have you read it?

Yeah…

Looking back I don’t even know how I was able to write such monsters without my eyes falling out of their sockets. I was truly clueless, I guess.

To be honest with you…

I should have started mailing daily way earlier.

And this one is for you too. If you are still not mailing your list daily… What are you waiting for?

Just start.

It’s not as hard as it looks. I promise.

The second thing I wanted to mention was… This isn’t the 100th email I have written. Actually, far from it.

If you were to take a look into my Notion you would find around 150 more emails written and ready to be sent out(163 to be more exact). The first one dates back to February of 2024.

But there’s more…

I have written emails before February too… I’m just way too lazy to search around for them and count them since they are all over the place. Anyway…

The point is…

For every email I published…

I wrote, at least, 2 more(more like 3 if I were to search for all the “lost” ones).

I’m not saying this to flex…

I’m making a point.

Because the difference you see between my first email, and the one you are reading now wasn’t something I got from the tooth fairy overnight.

I had to write a LOT(I wrote other things too, not just emails).

And I’m not saying you will have to write this much…

Nor I’m saying that I’m a great writer already.

I’m far from it.

And you would probably have to write way less to get to where I’m just because I’m not native to English. I started from a deficit(you can see it pretty well on my first email lmao).

I truly believe just doing the work can do wonders.

Just getting to this point is a huge thing for me and I’m excited to see how much better I will get with time.

There’s a lot that can be learned from this…

But I will distill it down to one thing:

If you want to become a writer…

Write.

Simply because writers write.

Oh yeah, before I forget…

If you want to get my daily tips on copywriting and marketing with some persuasion lovin’ on top, go get your assimus over here:

https://kristofnemeth.vercel.app

Kristof Nemeth.

A couple days ago I found someone on X complaining about having low open rates…

I found out that the person “fixed” his problem by cleaning up his list from the dead contacts. Now… His opens went up… But in the long term that’s not a good approach.

Why?

Simply because deleting dead contacts isn’t going to get more people to open and read your emails. The same people will be opening them, just the open rate will be higher so you can jerk off to it…

Instead…

What he should focus on is writing emails that people want to read.

He is already mailing fairly consistently, so that’s good. But I don’t feel like his emails are written with anyone in mind and that’s a huge mistake.

You can’t write for no one.

Good writing is writing that’s written to SOMEONE. A flesh and blood person with feelings and desires and problems just like everyone else.

Another thing is that…

You have to know that person.

It’s not enough to say, oh, I will be writing for “entrepreneurs with productivity problems”. No, you have to know them(e.i. do your research).

Afterall…

If you don’t know them… How are you going to write something they’ll want to read? You don’t know what they want.

Okay…

Just doing these two things — writing to someone, and knowing that person — would marginally improve this guy’s relationship with his list. It might not get him higher open rates because open rates are unreliable… But…

The relationship will be there.

People will be happy to find his mail in their inbox.

Maybe not all of them… But a couple of hardcore fans are still better than 2000 who open your emails just to delete them.

Of course, these are just some of the core basic things. You will need to do more to develop a great relationship with the people on your list but to start, this will do it.

If you want some more tips on how to make your list fall in love with you, go here:

https://kristofnemeth.vercel.app

Kristof Nemeth.

When I was younger, I didn’t understand salesmen.

I watched them “do the deed”, and it seemed to me like they had some kind of higher talent. Or more like…

A golden tongue.

An internal feel for what they have to say to get a prospect riled up and ready to buy. It seemed like magic to me(sometimes it still does lol).

And the same thing was true when I started writing copy…

It seemed like some copywriters just had this at birth. Like they got this golden pen or golden arm from where this magic just flows right out in a way that it was damn near impossible to reproduce.

And for a long time, I was unable to wrap my neck around it.

How are they doing this?

Where is the dictionary that says what you have to say to get people to buy?

But(sadly) there’s no such thing.

At least, I wasn’t able to find it.. So I decided to resort to the next best thing: These people are just like everyone else(for the most part), they just did something most didn’t…

They learned how to sell.

They had a “feel” for what people wanted to hear because they asked and listened.

And once they knew what people wanted…

They gave it to them.

That simple…

There’s no magic to it, just the basics. But it’s funny that once you truly master the basics, and you live and breathe them… Someone from the outside who doesn’t know what you are doing…

May just mistake it for pure magic.

Shows what you can really do with just a couple well-learned tricks.

And if you need some tricks you can add to your copywriting and marketing arsenal, go over here:

https://kristofnemeth.vercel.app

Kristof Nemeth.

I just smashed my morning alarm…

I look at the clock, 5:45 am.

I opened my phone and just as I sat up on my bed I saw something that strangely resembled ME in a group chat I have with my friends. Well, turns out… It was me…

IN THE NEWS.

I’m not kidding, I got into the local news. But it’s not what you think. I didn’t rob a bank, I didn’t get into an accident either… I didn’t even win the jackpot…

I just went to school like I do every day.

But that day was different because just as I got into the classroom I got some inside information that the local news was coming to film us…

“Whatever, I won’t be in the frame anyway,” I thought.

Well… I got into the frame…

But hey, at least they managed to get the most photogenic part of my body which looked just damn near perfect in TV… My back.

No one will know that I was in TV, but at least I get to say it…

You probably couldn’t care less about all this, eh?

But…

I do have something for you because as I was watching the 2-minute report my friends sent into the group chat I caught onto something… You know, they were filming us for 20 minutes…

Yet in the report there only were two 5-second clips(my back must be pretty boring if I got so little air-time…).

Although I might suspect why…

Just generally the frames were going real fast, and if you watch the news that’s how they are doing everything now. Just frame after frame and frame.

Why?

Because people get bored super fast.

Nobody cares that much to watch a 2-minute recording of my back…

But if they keep switching the frames every second or so… With each frame being something different… People have to watch if they “don’t want to miss something”.

You can fish a lot of lessons out of this.

But I will just say this: Keep your copy moving.

Keep the new frames coming for people. Don’t get repetitive because that will bore them to hell.

Okay, if you want some more of these juice stories supercharged with copywriting and marketing lessons just go over to:

https://kristofnemeth.vercel.app

Kristof Nemeth.

Recently I found a nugget…

It came to me from a talk David Deutsch gave, and it blew my mind.

If you want people to stop ignoring your emails…

And want them to read your bullets with saliva dripping from their mouth…

This is just the nugget you need.

Most people are too afraid to do it.

They do it here and there but are too afraid of its power to commit properly. They also think people don’t like it when someone does this to them… They are wrong.

People LOVE when you do this.

If you can do this effectively in your sales copy… People will be following you by your hand, glued to their screens looking like you are about to reveal something that will change their lives(it might just do that).

What is this very simple trick?

Well, for that I have to break this rule… But to hell with it:

”Give them 90% of the information but withhold the 10% they would need to execute”

In plain English…

Tease.

Contrary to popular belief… People LOVE to be teased.

And no, that’s not just women, everybody. Every single person loves to be teased.

What you need to do is…

Gives them just enough information to be worth following you… While withholding just enough so they don’t lose interest.

And if you do this right…

People will follow your lead until the very end of your email, right into your sales pitch and continue down the page with the same momentum.

So let me transition into my sales pitch…

If you enjoyed this short little email on a truly valuable copywriting skill… and… if your greedy little eyes want more, maybe you should go over here for a treat:

https://kristofnemeth.vercel.app

Kristof Nemeth.

This is something the late great Gary Halbert talked about so you might know it already…

But for those who don’t:

If you truly want to become a great student of copywriting, what Gary suggests you to do is… As you are learning the craft and new concepts and ideas pop out at you, write each of them down onto a separate 3×5 inch card.

It won’t take long that you will have a couple hundred of these.

But you don’t want to stop.

Every time you find something new, something that helps you, something that’s worth remembering. Write it down.

And…

Don’t let them collect dust on the side of your desk(I might and might not be guilty of this…).

Use them.

From time to time, flip through them, read them, study them.

What I like to do is pick 10 to 15 cards each time and bring it with me wherever I go(yes, even there) and I just read them throughout the day.

If you do this…

What you will notice that you will start to internalize these concepts and ideas and lessons. You will remember the concepts and rules you used to forget just a while ago.

This is because repetition is the core of learning.

And this format – 1 idea per card – is great because it doesn’t get boring.

It keeps your mind engaged.

I must have a couple hundred of these by now and I’m adding to it every day pretty much. It’s one of my most valuable resources.

Also…

It just occurred to me…

If you build it up to a great number… You can even create products around the most unusual or most rare ideas or lessons.

Just something to think about…

Kristof Nemeth.

P.S.

I also heard this one back from Ben Settle. Back in the day he had a bunch of these. So many, actually, that it was literally in a tower that was around torso level. Crazy.

My dad is running a local service-based business from his garage.

He didn’t spend a single cent on advertising so far… Yet, leads and clients keep pouring in from everywhere…

He isn’t using social media either – besides Facebook which he only started using like a month ago… And he barely even knows how to use that properly.

He doesn’t have an email list(although I’m fixing that one).

He isn’t doing cold calls, and most certainly he isn’t going from door to door…

Nor he is using any other “cool” way to get clients and leads pouring in literally into our garden… So how does he do it?

How is he managing to get so many clients if he isn’t paying for ads or doing anything else to get them?

Well, simple, really…

He uses “Girard’s law of 250”.

Girard’s law of 250 comes from the most successful car salesman who ever lived Joe Girard who outsold everyone when it came to cars because of his unique approach(recommend reading his book). And the law says…

Every single person knows at least 250 other people(probably way more now).

If you treat people right, they will refer you… If you treat them shit, you get 250 enemies.

That’s how my dad is managing to bag all these clients and leads with barely any effort spent on lead gen. He just delivers a great service, people love it, and they refer their friends, families and relatives to him.

That simple.

But very few people are actually using referrals while knowing that those are still the best kinds of leads and clients you can get.

Something worth remembering tho:

My dad is in a weird niche(bait boats).

And for the most part, he is the ONLY one doing it here so it’s no wonder that it’s so easy to get referrals. But that doesn’t mean this can’t be applied to any other kind of business…

Anyone can ask for referrals.

And anyone can position his business as the ONLY option in the marketplace.

Speaking of positioning…

If you want a quick 3-step positioning “guide” sign up to my newsletter because I will be sending it out in a couple of days there(you also get a FREE gift once you do):

https://kristofnemeth.vercel.app

Kristof Nemeth.

It’s 10:12 PM and I haven’t written a single word yet.

(Besides 2 tweets but I don’t really count tweets as “writing”, they are more like brain farts)

I spent most of my day with my girl and also had some school work which I had to do. That means… I had no time – up until now – to write.

Some people might at this point just say “fuck it” and not write for the day.

And there are times I do that.

But usually…

I can’t.

I “feel it” if I don’t write.

Today, the thought that I haven’t yet written anything was still in the back of my mind and I wasn’t really able to get rid of it. It was just there, reminding me that I still have shit to do.

I was free to enjoy my day.

But I knew and felt that my day wasn’t “full” until I put some words down onto paper.

This is also why I choose to write right in the morning on days I can. It helps me feel like I won the day right from the start and from that point on I have a much better day. I feel a lot more “free” of the burden that I still have a task to do, and generally I’m just happier.

Not that I turn depressed if I can’t write…

But writers who write every day know very well what I’m talking about.

It feels like something’s missing from your day.

That’s why I’m writing this email now too. I know that once I finish it and close Notion my day will have a much better ending to it.

This isn’t something you are “born into”.

You develop this.

It’s like the bodybuilder who goes to the gym every single day… At first it will hurt, but after some time if he can’t go a day or two, he will start to have withdrawals.

And if I don’t write daily…

I will start to have withdrawals too.

I believe that I’m not alone with this one either.

So if you have some trouble sitting down and writing every day… Don’t quit yet… It might just develop into a love for the craft. And even if it doesn’t…

Nothing is lost.

It was time well spent.

If you want to follow my ramblings about copywriting, writing and marketing, you can do that here(also you get a FREE gift for your trouble):

https://kristofnemeth.vercel.app

Kristof Nemeth

What was the most spelled word in the last 5 years?

I would go with value.

People are obsessed with it… Especially in the Twitter circles, but it also spread onto email marketing and I think even copywriting. I find it interesting though… Because even though everyone talks about giving value…

Nobody says what kind of value to give.

What people preach is the typical thing you would conceive as value… Tips, tricks, tactics, hacks etc…

And so what happens is that people who are “giving value” are in fact just regurgitating content from a Google search into a new media like Twitter or email. I’m not saying I never did that… There was a time I did it too.

But that doesn’t mean others should do it too.

I was dumb dumb.

Now, here’s something that changed my perspective a little bit on what “value” really is, because it is more than what the growth gurus on Twitter say it to be.

What I found to be most interesting is that… Helping someone realize what his problem is… Is valuable to that person.

Weird?

Hard to believe?

Let’s give you an example:

A while ago I was struggling with some stuff. And I wasn’t really aware of what was causing me the problem. I just knew the symptoms not the illness.

As I was listening to a random podcast, I realized that what the host was talking about was my problem.

He was describing my symptoms.

But there was something really important…

He didn’t give me the solution. He didn’t say a word about how should I go about solving this problem. And most people on social media would just consider this kind of content a time waste…

But you know what?

I was happy as a pig in shit.

I finally knew what the hell was causing me all this trouble – which was actually really simple – and finally, I was able to go on and solve it.

So my point is…

You don’t need to give away all your solutions… “Giving value” can be just as simple as raising a person’s awareness to a problem they have.

And your problem is…

That you think “giving value” is all that important.

That’s it for now, but if you want more “valueless value” from me, just samba over here:

https://kristofnemeth.vercel.app

Kristof Nemeth.

I want to talk about adjectives for a second.

But not the way you might think.

The common writing advice says to delete your adverbs and adjectives because they are the ‘lazy writers’ tools and use other, more potent words that move your readers.

I agree with this rule.

Hell, I even wrote multiple emails and tweets about it up to this point.

But no rule would be a rule if you wouldn’t be able to find a way or two to break its spine… go absolutely against its sayings… and still win big.

You see, today I finished a talk I started a while ago.

(Am I do only one who starts a podcast… Pauses it in the middle, and returns a month later? Ah… Why do I make my job harder?)

Anywho… the talk was given by advertising genius Eugene Schwartz.

And during the talk, he said something that hit my ear in the wrong way. Not that he was wrong… It was just different from the “default”.

He said that adjectives are good.

Surprised?

Don’t be.

The reason writers say that other writers should delete most of their adjectives is because adjectives do no good… in the wrong hands.

If they are misused, or the wrong adjective is used, it will probably only downgrade your writing.

So just in case… delete them.

But the ultimate goal isn’t to eliminate adjectives from your writing. If they were so bad, they wouldn’t be part of the language.

The goal is to learn to use them.

Once you do that, they will stop hurting your writing quality and will make your sentences pop.

That’s why Schwartz said that adjectives are good.

They really are.

If you know how to use them and use them sparingly.

Because the power of adjectives lies in their surprise factor. The more you use them the weaker they become.

That’s also something you want to do with your emails. The bigger the surprise the better. And if you need help implementing it… You can get to me here:

https://kristofnemeth.vercel.app/contact

Kristof Nemeth

I just wrote a landing page for my dad’s business and I discovered something…

I hate writing landing pages.

At least, writing this one wasn’t the greatest pleasure of my life. There must be a reason for that because I also started writing a sales letter and that was a breeze.

But back to the landing page.

It’s important to note that this landing page was about a service and it was selling the prospect on giving a call or writing an email… Now…

I had to keep it real short.

Because there was a lot of methodical info I had to cover… And I found that if you have a haystack worth of this dry info, you are just better off cutting it short than boring the reader.

What I also did was…

Used a lot of proof.

That means… I used the years my dad was in business, I listed a LOT of boats that he has already repaired and I used some testimonials from very happy customers.

Jeez, this is really important in this niche.

Nobody trusts anybody. And everybody thinks you are just trying to sell crap.

You need proof.

And at last…

Make it clear what you want them to do.

People are really unique little fuckers and you can’t predict what exactly will make them not take a call or not write an email. They might just say, “Ah, it’s too hard, I don’t even know what to say”.

Don’t let that happen.

Write down, in detail, what they will need to do, and say.

All this to say…

That I do not like writing landing pages. I much more enjoy emails or sales pages.

Anyway, here’s something you will probably care more about:

https://kristofnemeth.vercel.app

Kristof Nemeth

Good transitions may look like pure magic…

But they aren’t, and today I will show you how you can write up transitions that leave people wondering how they got to reading your pitch.

First…

What is a transition?(Gary Halbert used to call them “segways”).

Transitions are break-points when you transition from your email body/content into your thinly wielded sales pitch while keeping the momentum of the reader.

All while…

You try to keep your copy “in one block”. You don’t want to break it.

It’s not black magic – even tho it might seem like it.

Also…

Over time… If you do it enough, it will also build into your hands and you will do it without even thinking about it.

So… Do what exactly?

Think about it this way…

You have 2 dots. One of which is your email body and the main idea of your email(although if you can’t connect that to your offer it doesn’t have to be about the main idea of your email, it can also be anything else, but it has to be form the email so your offer is connected in some way). And the other one is your offer(or well, something about your offer, product even customer service – again, same thing stands, doesn’t really matter what, just something you can connect into it)

These are 2 points of reference.

They should be familiar is some way – if not the same. They need to have some sameness because you want to connect them together.

The best way to do that?

Find a benefit shared by your email and your offer and use that as a connector.

This isn’t as hard as it may look like.

But if you still find it really hard, or maybe don’t want to deal with the hassle of creating your own transitions and segways… You can contact me here:

https://kristofnemeth.vercel.app/contact

Kristof Nemeth.

I don’t give away blatant tactics and fill-in headlines…

But I think this one is especially interesting and there’s a lot to it, so I will make an exception. I will break my own rules so to say.

Here’s what it’s all about:

As I was listening to a copywriting podcast today, the host mentioned a sales letter he got in the mail with an especially intriguing headline that made him read the ad. As he read the headline… I also found it to be a really good one, and…

Even though I wasn’t interested in what the letter was about… I still would have given it a read.

Here’s how the headline went:

“The Kennedy Story You Were Never Told”

Just for context… This isn’t about Dan Kennedy. This was talking about Kennedy as the president of the US, but that’s kind of irrelevant.

What’s more important… And what holds the core power of this headline, is the rest of it.

It implies that there’s a story you were never told. People find this kind of stuff extremely intriguing and really hard NOT to read because it says to them, “hey, I never heard this story, it must be new”. It also carries the power of a secret, something they don’t know.

Now… You probably already know that if something is new and secret at the same time… People will want to read it. And they will too.

Yet…

Those words kind of became “obvious advertising fodder”. And this is why I like this headline so much… It says there’s something new and something secret… Without saying it.

There’s no mention of “secret” or “new”.

So… If it feels right, use it… You can do a headline like:

“The … Story You Were Never Told.”

And if you want to read about multiple stories you were never told, go to:

https://kristofnemeth.vercel.app

Kristof Nemeth

Think about how you go about buying…

You want businesses to take your word, to believe you and to not take you for a sucker, right?

Now, you should treat your customers the same way when you are on the other side of the fence. One of the examples I just heard now comes from John Carlton…

He came up with an example in his book saying that when doing offers, if you want to make as many people buy as possible make your guarantees unconditional. What that means is…

You send your customer’s money back if they aren’t satisfied – without a criteria.

The point is…

You want to treat people as you would want to be treated. (You wouldn’t take people for liars straight up. You would believe them if they want to return a product when they aren’t satisfied.)

Now…

I have to do my justice here…

The opposite of this approach is what Gary Halbert talked a lot about, which is called conditional guarantees(where if someone wanted to return a product they had to show some proof). And to take it even further there are guys like Ben Settle who don’t even offer a guarantee.

What Gary did and Ben does – selling on their conditions – has a whole different goal than this approach I just described because while this approach focuses on selling as many people as possible – no matter what – the other approach used by Ben and Gary isn’t used to sell a shit ton, but rather to sell higher quality customers.

Which is more ethical?

By personal opinion I think it’s Gary’s approach, but I will let you decide.

Which brings in more money?

Unconditional guarantees clearly bring in more money(at least they do bring in more sales on the front end… If the back end is at question… That answer likely changes.)

But there you go.

A stupidly simple way to boost your sales without editing more than 2 sentences of your copy.

And if you want more stupidly simple ways to boost your sales, boogie over here:

https://kristofnemeth.vercel.app

Kristof Nemeth

If you are doing a lot of copywriting in markets that are especially known for being filled to the brim with skeptic prospects…

Or if you just want to quickly persuade skeptic people(you WILL meet them everywhere nowadays) into buying…

You will appreciate this little tip.

It not just makes your ads sound less hypie – which is something you want to drive to the grave with if you are writing for skeptics. But it will also make you stand out and make your ads read a lot smoother.

But, a small word of warning…

If you have been studying some VERY old ads – from the 50s, 60s, 70s… It might just happen that you will see the exact opposite of what I will say. That’s because back then copywriters didn’t have to worry that much about skeptics.

Now… The case is a little different…

People have been screwed over by nearly everyone – even their family, and they hate advertising because most of it wastes their time. Yet here’s a little trick you can use to make your copy sound instantly less “puffed-up” and put your reader’s skepticism to sleep:

Delete all of the exclamation marks from your ads(!).

Grammar teachers will probably faint once they read your ad… But who cares? They are not your target.

And the average person?

Don’t worry, unless it’s a question, they usually put a period at the end of it anyway.

The best part is that your writing will only sound that much more subtle and normal. Not at all like boasting or what people consider “typical advertising”.

For more “response-boosting” tools, smack this link:

https://kristofnemeth.vercel.app

Kristof Nemeth

During the weekend I visited my girl…

I don’t know how much you remember from my girl’s place because it’s been a while since I wrote about it but one crucial thing I can’t miss out is that she has a dog. A very young dog, let me add.

What does that mean?

It means that she(the dog is Molly btw) still can’t fully behave herself from time to time… Which results in some small trees that are in the garden getting eaten… And flowers just growing out… Also getting nibbed off.

Whatever.

On Saturday we were just about to cut the grass in the garden so we locked her ass up in her “cage”(that sounds barbaric isn’t it?), because we didn’t want her to hurt herself with the lawn mower.

Just as expected…

She will NOT be on good terms with that thing.

Anyway…

We finished up everything and we went inside leaving her in the cage. Why? Because she was doing everything in her power to get out!

She was howling, barking, and making all kinds of weird noises.

Most people probably would have let her out am I right?

Do you know what would have happened in that case?

She would start to learn — slowly — that if she does a circus and starts howling and barking all her problems will be fixed. She will be let out of the cage. She will get food. And she will get into the house.

Well, we don’t want Molly to own us… So we just went inside.

It took her ass a good 30 minutes to fully calm down to the point where she just gave up, laid down, and waited for us. Then, we let her out.

Once she was let out… She was also very calm — something that’s rare.

And you know what..?

She is actually really cute when calm.

Btw… All this is very basic. It all comes down to reinforcing the behavior you want the dog(or person) to repeat over and over again. And you don’t reinforce the one you don’t want them to repeat.

I say “person” because there are use cases this might come in handy… For example…

When dealing with customers.

Yes, they are important and they should be treated with absolutely premium service… but… If they are being just a plain asshole to you and causing you a lot of trouble…

Why would you want to reinforce that?

Think about it…

Also, while you are thinking about it… Make sure to check this free resource out for more:

https://kristofnemeth.vercel.app

Kristof Nemeth

One of the painful experiences I had in copywriting was when I was trying to figure out emotional writing. I sweated blood because…

You have to know your market real well to know what emotions you need to use.

And…

You have to heighten those emotions in your reader only using copy.

Also just to make it more exciting…

I’m not much of an emotional person anyway. So whenever I decided to vow emotions into my writing, I fell flat on my face because I was completely clueless about how to go about it.

But let’s just put the excuses to the side now…

There’s still a way you can practically inject strong emotions into your writing even if you are emotionally as flat as a basketball(or like me).

Because let’s face it…

If your writing is plain, dull and boring, very few people will gather the courage to push that “buy now” button. Rather they will hover over to the red X in the corner of Chrome.

So here’s how you want to go about it:

This is something I heard from Clayton Makepeace who was a master copywriter and definitely in my top 10 of all time.

What he used to do is…

Dig up all of the benefits his product had.

And then he would ask himself 2 simple and quick questions:

1. “How is my prospect likely to feel about each of these benefits that my product provides?”
2. “How does he feel right now about not having those benefits in his life?”

If you want to answer these questions without your market research and knowledge in place you are being back-ass-wards.

You need to know your market first.

Then you can answer these 2 questions.

Also…

If you are as dull as I am and you can hardly name more than 3 emotions(without hungry and horny being one)… then you might want to do a quick google search.

You will be surprised.

Also… If you want to know more about how MILLIONS of people who don’t wear a seatbelt can help you convince people… Go here:

https://kristofnemeth.vercel.app

Kristof Nemeth.

Here’s a controversial story I heard about Gene Schwartz:

This scene was going down when Gene was giving a talk and revealing why he “specializes in ugly.” Not women… But rather layouts and color in advertising. At the time colorful(4 color) advertising was the new meta and so newspapers looked like an anti-gun protest from the aerial view(khm… like a rainbow).

All of the ads looked the same… Beautiful.

Gene knew this and all he had to do was look different and he would grant himself immediate and undivided attention from the readers. So…

He ran 2 color(black and white) ads with ugly layouts.

These “ugly” ads weren’t just ugly… They also pulled like crazy(outpulling colorful ads by a fat margin of 30%…)

To me, this looks much like what’s going on with email nowadays.

Everybody is trying to look all nice, and shiny in the inbox with all their full-image emails. Slowly but surely it’s turning into a fashion night for who has the most stunning email….

Although this situation isn’t the best for them…

It can turn out quite well for you. Why? And how?

Well, if you are willing to do what Gene did back in his time and “specialize in ugly”… You will stand out in the inbox 10 stories higher than everybody else reaching and squeaking for attention but never getting it because their emails all look the same.

I’m not saying image emails are useless(although I think that).

But there’s no doubt in my mind you will bag in more money with plain text emails because you will practically be glowing in the inbox.

Also…

If you want a no BS, 3-step headline “blueprint” developed by the founding father of internet marketing – that can also greatly help you write subject lines for your “ugly” emails… go here:

https://kristofnemeth.vercel.app

Kristof Nemeth.