My name is Kristof. Take a look:

For anyone wondering… My learning process goes along the lines of something like this:

1. I read/hear a new idea
2. I get excited, I nod, agree but rarely apply right away
3. Hear or read it again a little bit differently this time and start to “get it”
4. Realize how hollow headed I’m for not applying
5. Start applying
6. Come to startling realization

What a moron am I, eh?

This kinda reminds me of something Gary Halbert used to say:

“I preach more than I do”

He always preached businesses to send more letters to their customers and do more follow ups… but the funny thing was that he always neglected his own newsletter renewals and the people on his list who didn’t remember to renew on their own just faded lmao.

That’s one more problem we don’t have to face.

Renewals are automated, and we send emails instead of physical letters.

But I went sideways…

The reason I wrote down the “6 step process I go through to realize I’m dumb” is because I want to stop doing it. So I figured I might as well write about for (1) some accountability (2) so I don’t forget it.

Yeah, I’m 19, but sometimes I feel like I have the memory of a 91 year old.

What I will do from now on is this:

I will trim that dandy list right there from 6 points to 3. So it should look something like this:

1. I hear an idea
2. I apply
3. Come to realization

Ain’t that simpler, better and just generally more useful?

Okay, enough preaching for the day, time for doing.

And speaking of doing…

If you need some tips and principles you can quickly read, digest and apply… go here:

https://kristofnemeth.vercel.app

Yesterday I took my ass out to the local pond and went fishing.

This was the first time I was out fishing this year and I was stoked…

So I got ready, I fed the fish some ground bait and they started to bite pretty much immediately. I was pulling one after the other… Until… They disappeared.

They stopped biting for some reason…

And I couldn’t figure out for my life what was the problem. I had a good 30-minute “dry season” in my fishing session because the fish just decided not to bite – or so I thought…

(At least I had some time to call my girl)

Anyway, at one point I got inspired and fed them some more bait… And voila, the fish decided to bite again.

So even though I should have known it after years and years of fishing… I found out again, that if you feed fish they will stay where you are and they will bite.

But if you stop feeding them…

They will very quickly swim away and not come back.

And you know…

That’s very similar to how copywriting works. Until you feed people’s desires and tease them about what they really want deep down… You are good. They will read a 50 page sales letter too. But once you stop… And start roaming around on topics they don’t about… You lose them, forever.

This is how you act too.

You don’t do what doesn’t hold your interest or feed your desires. Why would you? It’s time wasted.

And I don’t want to waste any more of your time… So just go here for some further copywriting and persuasion education:

https://kristofnemeth.vercel.app

Ever since I started studying direct response and comparing it’s rules to today’s standards there has been a question on my mind:

Are headlines still important?

Before you go ahead and bit my head off screaming, “YEAH, they are! Headlines are saint,” let me just show my cards and then I will let you make your own conclusions.

So…

Headlines were sacred back in the good ol’ days when ads still ran in newspapers, when there was no email but rather snail mail, and when you actually had to write on paper and then go to the printers and print ALL those letters out.

Those newspaper ads were ALL targeting cold people.

Direct mail letters were targeting both cold and warm, but either way, you needed a good headline because people chose what to read based on it.

Everything had a headline.

If something didn’t, it didn’t get read.

What’s the deal nowadays?

Well, ads moved to Facebook, Instagram and all kinds of other social media platforms and digital forms of newspapers. Direct mail became email, and you no longer need to print your copy out.

Whether these are changes for the better or the worse… I will let you decide.

But I think… Headlines lost some of their magical power, at least as far as marketing to warm audiences go.

If you are going for cold people, you obviously need a good headline.

But if you are mailing your email list every single day – or at least regularly – and directing them to a the sales pages of your product… That sales pages won’t need 10/10 headline.

Why?

Because if people already click the link in your email… They are interested so they will read at least the first couple of sentences of your copy.

You see what I mean?

The job of your headline is to get the right kind of people reading your copy.

But you are already directing the right kind of people to that letter if you are selling your list, and if they are clicking that link they already have that interest, intrigue and want planted in them.

Of course, a good headline never hurts.

But I think, they lost some of their “magic.”

Anyway, I couldn’t make this any more controversial even if I were to try… So just go here:

https://kristofnemeth.vercel.app

Infoproducts spread like wildfire these days.

Everybody(and their mother!) is selling one on Twitter and other platforms.

That’s not bad btw… It just means that infoproducts are a very viable business(if done right).

But it’s NOT some magic silver bullet.

It’s not “guaranteed success”.

But if you want a leg up on others, here’s a nugget from Dan Kennedy himself:

The majority of your audience will never buy.

And that’s NOT a problem. That’s a good thing because if they don’t buy, you don’t need to try to sell them. You can leave them alone and focus on the couple percent that will buy from you.

They’re just a tiny tiny cut of your whole audience.

20%, or maybe even less.

But they will be the ones who will be pulling in 80%(or probably even more) of your income if you do decide to start selling infoproducts.

Okay, cool, but why is it better to sell to fewer people? Isn’t it better to sell to a bigger market? Well… Kinda.

You see…

The bigger your market the more opportunity have.

You don’t have to worry that much about going dry on leads.

But…

The smaller your market is… The more time you can spend on the people who are buying from you. You will be able to determine their desires, frustrations and pains with pinpoint accuracy. You will know them better than their neighbors.

And everyone knows…

That when it comes to info-marketing… It’s not the size of the market that matters…

But the knowledge and understanding you have of that market!

For more such articles(and a FREE, short gift that tells you more about 5 people who handled persuasion like a pen) go here:

https://kristofnemeth.vercel.app

There’s a saying where I live…

“Too much of the good can hurt too”

Sometimes we joke around with it… Or we say it ironically but we rarely use it in the context I said it in today… You see, recently I got more and more onto “phone crack(Instagram).”

Yes, I deleted it.

But then I had to reinstall it for a school project(yes, you read that right… But I learned my lesson, next time I will only give them an email.) And since I had it on my phone again I started using it and it got me.

I was hooked.

I didn’t spend that much time on it… But it was fucking me up. Whenever I had some extra time to spare I was instantly opening it.

But today…

It came to an end.

And I’m not going to lie to you… I just sat down on the toilet when I was about to open it again. But I don’t know what got me because I just said:

“Too much of the good can hurt too”

And deleted it.

The joke in all this is… The school project I mentioned earlier is still up and running. AND… We are still communicating through IG. Well… At least the rest of them do. I don’t lmao.

Anyway… Where am I going with this?

Well, not too long ago I wrote about “unused capacity” which is just time and energy that could be spent productively but isn’t.

I realized…

That all this time I spent on IG, was just that.

But now that I don’t have that devil in my phone anymore, I’m free to use that time to read, listen to something or just plain think like a normal human being.

Speaking of thinking…

I just heard this today:

“Wealth is the result of a man’s capacity to think.”

The first requirement is to have the time to think… And if you have IG on your phone I can almost guarantee you don’t have that time.

Peace.

Kristof Nemeth.

P.S.

BTW, if you enjoyed this short little article and you want some more of the good stuff, just go here:

https://kristofnemeth.vercel.app

I just finished listening to a Ken McCarthy recording, and here’s something:

(If you don’t know who Ken is… He is the behind the scenes guy who is responsible for the internet marketing that we know today.)

Ken mentioned how he ran a couple small businesses in college. One of which was teaching people speed reading and he would advertise to get customers. But the kicker is…

He had NO direct response knowledge.

He didn’t even know what direct response was or that it even existed at the time.

He had to rely on his common sense, logic and brains to work it out and get customers in the door for his business by writing up some flyers and sticking them up around town.

Years later… He came across direct response…

He was astonished to find that he was already using direct response before even knowing what direct response was.

Of course…

He didn’t learn it from books, or courses. He had no mentor to teach him either and there were barely any gurus at that time teaching this kind of stuff. He simply did what seemed logical and like a good idea.

And this sparked some thought in my mind…

Direct response basics are simple. They really are.

They are so simple in fact, that most of them you can figure out and use without even knowing there’s a term for each and a thing like direct response – just like Ken did it.

I remember the first time I heard about the basics and got into learning them…

Some of them seemed real obvious.

Some of them I even suspected of being there without ever knowing about them. And I’m pretty sure I’m not alone with this one either… But, this leaves a question…

How it is then, that if direct response basics are so simple… Most people still can’t seem to figure them out and stick to them?

Well… I think they have them figured out.

They just don’t take them to heart and practice. They keep searching for tips and tricks instead of using the “too obvious and simple” basics that would actually work… And that will be their end.

And for those who want to get even deeper into the basics… Go here:

https://kristofnemeth.vercel.app

I want you to imagine this scenario:

Finally, you can wipe off the sweat from your brow… You just finished a challenging — and pricy — package for a client. Everything’s ready, everything’s sharp…

You send your masterpiece over already thinking about the praise you will get and where you will spend your money.

And then…

You get a question back:

“Who will read all that copy?”

Did this ever happen to you?

It sure as hell did for me, and it happened so much that now I have a name for it too…

Classic Client BS.

Because that’s what it is.

Look:

You can ask every single person and — if they are mentally healthy — most of them will think they are either smarter than most around them, or in some way or form superior. That’s how people are, and that’s how they feel.

Is that true?

Sometimes.

But not in this scenario where you are the copywriter and your client is only pushing his nose where he shouldn’t… But…

There’s a quick fix for it.

It’s only one short sentence that if you send to your client, most likely he will regret ever asking you that question, accept that you know your shit, and leave you alone.

Now, here it is:

“The people who are most likely to buy.”

Unless he wants to kill his own sales… He will shut up.

This is just one scenario about the length of your copy, but what if he attacks something else?

First of all, look at what he is saying.

Maybe, he has a point. Then you should just accept it and correct the mistakes in your copy.

And if you want some free tools to correct it with…

Check this 5 out:

https://kristofnemeth.vercel.app

Here’s the life long question so many fail to find an answer to:

How important creativity is in copywriting?

Now…

As far as direct response goes, not much.

The only good use for a creative mind I can think of, is coming up with ideas… Especially for projects and headlines. And even then you need to be very cautious to not get too creative with your idea and end up alienating your prospect.

Because the thing is…

Nobody will be sitting in front of your copy even for just mere seconds and thinking about what you really meant by that “creative” headline.

Nobody.

This is also one of the most common mistakes people make…

They act as if they are real smart and creative…

And then act as all surprised when their packages bite the dust.

You can’t do that.

Copywriters are called “creatives”.

But that doesn’t mean we should be creating these complex creative masterpieces that people won’t understand.

This is not art.

It has an art to it.

But it’s not art.

We need to make it clear as daylight that there’s something for their benefit here.

Creativity can come in handy when you want to bring some intrigue and curiosity into the mix.

But only in certain measures.

So, NO…

I don’t think copywriters are necessarily creative.

At least not in the way creativity is generally referred to.

Anyway…

If you want my short, free book titled “5 Copywriting Lessons From The Masters Of Persuasion” which contains lessons as:

*Internet Pioneer’s Blueprint For Headlines

*How To Sell A Hostile Prospect Who Cusses At You And Wishes You To Hell

*The 6 Billion Dollar Copywriter Who Made A Rookie Mistake…

Go here:

https://kristofnemeth.vercel.app

If you want to sell like vodka on a busy Friday night in the corner shop, then I have something very exciting for you… Read on…

The thing I’m about to tell you is something very obvious – you probably know about it – but it’s fairly under the radar these days. When if comes to motivating people to pull their credit card out and send you money… Most people resort to risk reversal, back-and-forth-guarantees, and the obviously false price discount.

Now…

This method isn’t just more ethical than most of it’s commonly used counterfeits… But on many occasions it is way more powerful too in driving people over the edge.

Matter of fact…

I would make it a “must have” part of every single sales letter you write… Especially if you are selling info products.

What you are essentially doing with this method is “selling money at a discount” as the great Dan Kennedy would say it… And mind you, the name lives up to it’s promise.

Let’s just say…

You get a job like this:

You have to go out onto the street. You get a bucket of $100 bills and you have to sell them for $1 each. Getting attention would be no problem… What would be a problem is believability because you offer would to TOO GOOD.

Now, that’s a good problem to suffer from in my honest opinion.

But if you manage to convince them the $100 bills are legit and you only want a $1 in return and everything’s safe and legit…

People would sworn you.

The same way they will sworn your product if you do that same thing did here:

Demonstrate value/ROI.

If it wasn’t obvious up until now… People want something back for their money. And just like you… They want a FAT profit not just some slim cuts.

Since both of you want something different – him: solution, you: money – this is perfectly doable.

But you HAVE to demonstrate the value your prospect gets – and this is especially true for info products – because otherwise how would he know? He just sees a sales page, not even your product. And even then, it’s what in your product and what your product does that matter not how it looks or how much it weights.

Show them the profit they will get from buying from you…

It doesn’t have to be money either(time, energy, health), but it HAS to be something he wants.

And if you want a free resource where I share 5 copywriting secrets from 5 of the most persuasive man who ever lived… Go here:

https://kristofnemeth.vercel.app

I’m rereading the book “Think and Grow Rich” for the second time.

And to be frank… I was forced into it.

I read it for the first time a good year or 2 back and I’m pretty sure I didn’t even understand 70% of the book properly. I just kind of sped through it, and put it on the shelf…

Until, I saw an ad from Russel Brunson.

He is collecting old Napoleon Hill books now, apparently.

This reminded me that I have a Napoleon Hill book too so I dug up my copy, and blew the dust off of it.

I turned to the back cover… read it… I sopped for a second…

And the next day I started rereading the book.

Yes…

As funny as it sounds, the back cover did make me read the book. But it wasn’t an accident. You see, I’m pretty sure the book I have was designed and printed by a copywriter or at least someone who had a knock for copywriting…

Why?

Because both the front AND the back cover(especially the back) directs me straight to the first sentence of the book.

I won’t reprint the whole back cover of the book.

But just know, that it uses some really, really powerful copywriting techniques. So powerful in fact, that I didn’t even realize what has happened when it made me read it for the second time.

I did NOT plan to read this book.

I just found myself reading it.

Here are some excerpts of the back cover:

“Every chapter of this book mentions the moneymaking secret that has made fortunes for more than five hundred people…

“…The secret to which I refer has been mentioned no fewer than 100 times throughout this book. It has not been directly named, for it seems to work more successfully when it is merely uncovered and left in sight, where those who are ready and searching for it may pick it up.

“If you are ready to put it to use, you will recognize this secret at least once in every chapter…

Jeez, there’s a LOT packed into these couple hundred word that are on this cover.

The most obvious one, of course is the secret.

Secrets were fascinating back then, when the book was written and secrets are still fascinating now. We perk up to the word “secret”.

However…

There are at least 3 more secrets on this back cover, and all of them is present in this short couple of lines I pulled out of it.

These secrets work just as well now, as they did back then.

They made me read the book too…

But I will not mention them… You will have to find them for yourself.

Kristof Nemeth

P.S.

Honestly… It’s just worth to get this book for THIS back cover.

And if you want to see MORE copywriting secrets go to:

https://kristofnemeth.vercel.app

Just now, I’m rereading the book “The Ultimate Sales Letter” for the 3rd time and as I was marching on I got reminded of something with great importance…

That thing is no other than…

The Robert Collier principle.

If you don’t know what it is, basically, Robert Collier was your typical old school direct response guy who sold a bunch of books through mail and he had a saying:

“Enter the conversation already going on in your customers mind”

That’s not a trick.

That’s a principle, and a profound one at that.

Copywriters – or just salesmen in general – often fall into the fallacy of trying to divert their prospects attention from something they are already emerged in, rather than joining in on it. And you can’t really do that and also get away with it dry…

Have you ever interrupted someone?

I sure did. And the person wasn’t happy. Especially when I went on to talk about my own selfish needs just after I rudely smashed his momentum on the thing he was emerged in.

Usually you can see it on their face.

They don’t care.

All they wanna do is get back to their own thing and continue with it.

That’s because you are doing it all wrong. Instead, if you were to talk to him about the thing he is emerged in after interrupting him, he would be way more welcome and even friendly towards you and would talk about it in great detail.

But you are selfish.

You interrupt him and immediately start talking about your product like salesmen usually do.

Where is the fore play?

Give him some goddam space to get used to you and start liking you.

And also, talk about him and his struggles. Join in on him because 99% of the time that what people are thinking about… Their life, themselves, their struggles… All about themselves basically. And as long as you stay in his world, talking about him, you are safe for the most part.

He will even protect you and nurture you because you do something most don’t.

Pay him attention.

Here’s something you might also want to pay attention to:

If you want to find out about a rookie mistake a 6 BILLION dollar copywriter made… And the lesson you can learn and profit from…

Then you might want to check out my free book, because one of the chapters talk about just that:

https://kristofnemeth.vercel.app

I want to tell you a short story of how the worlds best negotiator, Jim Camp, started out selling water filters and became one of the top negotiators who ever lived…

Jim started out door to door.

He knocked on each door and presented a memorized pitch the water filter company gave him.

After a couple weeks of doing this and selling barely no one… He decided enough is enough, change is needed. He was so fed up, matter of fact, that he just straight up said this to the next person that opened the door for him:

“Just tell me you don’t want softer hair and I will leave you alone.”

Watcha think?

Well, he sold the guy.

And also found that this method worked way better than the pitch he got from his company.

But… why exactly?

He did something most people are way too afraid to do. No, it was not coming up with his own pitch(although that was part of it), it was not that he was more enthusiastic or used a changed the tone of his voice… None of that.

It was just a simple sentence.

But what that sentence said is the important part… Because he said the truth, and gave the chance to the prospect to close the door on him.

You see…

Most salesmen, copywriters, marketers or anyone who sells something shit their pants just from the though of telling the truth about what they are selling and that they are actually selling. They are afraid they will lose the sale. They are needy.

Not just that…

They also don’t want to give that chance to the prospect to say “no”. Matter of fact, they want them unable to say “no”. They want them hypnotized so that they won’t even think about rejecting him or not buying his product.

I mean… How many blog posts are there that say…

“Headlines that will make your prospect unable to say ‘no'”

Get real.

People see this. They see that you are trying hard to sell them. They see that you try to take their right to say “no” away. It disgusts them(it disgusts even me lol).

So really, Jim did nothing magical.

He said the truth. that he is there to sell him something, and that if he doesn’t want it, he can always say “no”.

It worked.

It worked(and still works), because other salesmen are lying hard and trying hard to don’t even give the reader a chance to say “no”.

And so it is.

Also…

If you want to learn just a bit more about persuasion and how it can be effectively used in copywriting… You might want to check out my free book:

https://kristofnemeth.vercel.app

If no, just don’t click. It’s up to you.

Here’s something obvious:

The more accurate you are in describing your markets problems and desires(essentially telegraphing back to them how bad their situation is now, and what they truly want deep down)… The bigger will be the smile on your wallet.

Sounds simple. Sounds easy.

And if you think about it, it is easy too. But only if you own the information about what your people really want and what is their current situation with all the struggle, pain and frustration they have to go through.

You get that information by doing research, right?

Woah, not so fast… Not so fast.

I know, every single copywriter is telling you that you need to do research and research only to get to know the people you are selling to. You do need to do research, you do need to talk to people in your market.

But it’s not all there’s to it.

You see…

A lot of the times when I set out to do research for a market I’m new in, what I find is general “shallow” information that does barely if any good for me. These are very basic problems and desires described on the surface with no depth at all.

This is also one of the reasons why research takes so long.

You want depth.

But people rarely share that kind of deep information. Not that they don’t. And the ‘net is probably the best place to search for it… But still, a lot of time…

And even if you find a decent amount of this information…

It will NEVER be full circle.

What I mean by that is… It won’t be just the kind of information you want and need. It is raw, way too raw.

Most of the times too shallow to be used, sometimes just plain useless, and sometimes not related.

But it’s not all lost just yet.

There’s s simple little trick you can pull off to extract the gold you need from this pile of human “garbage” you have painstakingly collected. Don’t worry, it’s not easy. It will be just as hard as collecting the info up to this point, because you will need to…

Think.

Something most people forgot how to do. And even those who still possess this rare skill are usually too lazy to use it.

But if you want to go truly in depth with your research, you will have to use your brain and tie together the information you have in your google doc.

This is what I do too.

I get a pen, a piece of paper, and with my research in front of me I try to tie the tid-bits of information together and get to know my prospect in DEPTH.

That’s it for now.

If you want more such lessons on copywriting, marketing, persuasion, and selling… Go to:

https://kristofnemeth.vercel.app

I might very well bring some people down with this post… I might very well break some dreams and shatter some hearts… And I might very well get some backlash for it…

But that’s a price I’m willing to pay.

This needs to be said.

If you keep asking, “How to write?,” or “How do I become a writer?”… There’s a very slim chance you will ever become a writer.

It should be obvious… Writers write. And those who want to become writers write too.

The funny thing is…

When I started out I was that person too.

I had no clue about writing and didn’t have enough common sense to come to the conclusion myself that writers write. And they are writers just because they are writing. If they were to stop writing… They would stop being writers.

Did I become a writer?

Well, I still wouldn’t say I’m a writer. I’m writing, but I’m not yet a writer.

All this isn’t to say that you can’t become a writer if you asked, “How do I become a writer?” That would be foolish, of course. I asked that question too, a lot.

But there was a turning point…

Before that point I was clueless like most. But then I read something from someone who had a profound effect on my writings since then… Matter of fact, if it weren’t for this individual, likely, I would have never even started properly writing and would keep bathing in writing books and courses while bitching about, “How come I’m not a writer yet?”

I consider this guy my mentor, even though he isn’t.

But he was the one who opened my eyes to the fact that writers write.

Those who truly want to become writers – and good ones at that – understand that they have to write and so they do. They might not do it from the start… There might be a delayed fuse to it.

But once they realize that there isn’t another way just writing, they start writing… And they never again stop.

And the difference between writers and wannabe’s is this:

Wannabe’s too get this advice. Somewhere down the line they realize they need to write. And they might even start too… But they never carry on

It might be that their quality “isn’t good enough”… But that’s just an excuse. A writer keeps writing until he becomes good at it.

Or they might say, “I don’t have time to write”… That’s an excuse too. Writers find time to write because they want to write.

Or… If you really want to go crazy…

They might just say, “I don’t want to write, I just want to become a writer”

You think that’s too far? Well…

Jim Straw once said he had a guy reply to one of his emails saying… “Please don’t send me any more emails, I don’t want learn how to do business, I just want to make money.”

Poor sucker.

But the same is true for writers… Unless you are willing to write… You will never become a writer.

In 2022 the U.S. spent a total of $4.5 trillion on health care.

That’s a pretty nice sum isn’t it?

But what does that have to do with you, or copywriting or anything else you came here for? Well, let me explain.

Imagine you are at the doctors office.

Now, look around.

Maybe you will see a couple folks with red, runny noses, some chaps with harsh, dry coughing and maybe even some with more serious conditions.

What is something these people have?

Problems.

They go to the doctor to get them all fixed up so they can go back to their lives and try to enjoy it. Matter of fact, have you ever had a bad tooth? Do you remember how much that bitch hurt? How you were basically unable to focus on anything else until you got that tooth fixed up?

That’s exactly how people with burning problems feel like.

Their mind is filled with the problem, all of the power is spent on trying to find a solution so the pain ends as fast as possible.

Now, what does the doctor do?

He asks for their symptoms, and gives them the medicine.

Copywriting is basically the same, with some minor adjustments.

Your sales page is the ‘doctor’. People will be coming in and your job at first is to get them into your office. How?

You call out their problems. You put a their biggest problem into your headline.

Remember how I told you a person with a problem can hardly think about anything else? If you name their problem, they will listen.

Now, if you did your research… And know their condition…

You need to describe their symptoms back to them with as much detail as you can. Poke them in the ass a little bit.

Then, once they will feel their pain even more, and they will be sure that they really need a solution for this because they can’t exist with this pain anymore…

You pull out your medicine.

You describe what it will do to them.

And the last step is to just offer them to buy it, maybe give them a guarantee in case something goes south and the medicine doesn’t work.

That’s it, in very broad guidelines.

I will let you in a secret about sales pages you might not know…

Even if you do, repetition never hurts.

But before that…

Trains are a waste of time. Did you know that?

They go fast, but they usually stop every couple of minutes and most of the time they are late too. I’m talking 10, 20, 30 minutes late.

And since I travel a lot…

I try to make the best of it.

That was my goal a couple weeks ago too when I was trying to get some good use to my time and ended up listening to a Ken McCarthy talk.

At one point he talked about something I was already familiar with(likely you are too):

“Headlines do not sell”

Nothing new. Or so I though.

He went on saying that the first sentence isn’t selling either. Ditto the next one. And ditto all the elements until the last 1/4th of your letter(or at whatever length you start selling).

They are not for selling the prospects on the product.

They are simply preparation.

Now that clicked and cleared some things up.

Your sales letter’s job is to sell. But not from the headline. Not from the first sentence, and not even from the 11th sentence.

That’s all set up.

Preparation so that once you get to the point of selling… your prospect will be inclined and will want to follow your lead straight into buying.

That’s it.

But you are not selling until you get to your offer and start asking for a sale.

I think you get it by now, and the reason I shared it is this:

It cleared up just another bit of the fog that floats around the whole concept of copywriting for me and I just got a step closer to understanding it better. I hope it does the same for you…

Because if you don’t understand something, you have nothing.

Headlines are everything, right?

For the most part, that’s true. And because of this most copywriters an writers are eagerly searching for new and better ways to write headlines every single minute of each day of the year.

That’s a hot market!

I mean, you can sell a gazillion headline products to writers and they would still buy more.

They want to know all the tricks, all the tips that could help them write winner headlines with one tenth of the effort they are using now.

There’s nothing wrong with that…

But if anyone asks me what’s my best headline “tip”… Likely they aren’t gonna get much “tips”. Instead, what I’m going to tell them will be more so called “mindset stuff.”

Yeah, sure I know some headline tips and tricks.

And yet, whenever I sit down to write a headline or a subject line and get those shiny little headline tricks out of my bag… They lose all their brightness. They don’t work.

You see…

Writers don’t need tips to write.

Tips are like a piece of a puzzle. A piece of ONE puzzle. Now, imagine that you try to fit that puzzle piece into your puzzle which is likely something totally different. It will look odd, it won’t work.

Writers don’t need tips… Writers need understanding.

Writers need knowledge, information. And not out-of-context writing tips, tricks or hacks.

That’s exactly what mindset does. It gives you understanding and information. That’s why most of my headline “tips” and more like “ways to look at writing headlines.” Something that will change the way you currently look at headline… give you more understanding of what you really need to do and what your job really is… and help you actually write.

This isn’t just true for headlines…

This is also true for every other kind of writing.

Put your headline tips into their casket…

And instead of wasting your time and money on more writing tips, search for something that will give you understanding. Something that will educate you on what you are really trying to accomplish…

And if you need one of those…

Check out my email list where I write a LOT about direct response copywriting and marketing:

https://kristof.vercel.app/subscribe

Recently I looked into screenwriting.

Why?

Because I have been intrigued by the idea of writing fiction for the longest time. And eventually wanted to try it out.

A couple weeks ago this desire for writing fiction came back.

And I figured when if not now?

I chose to study screenwriting because it’s one of those things that not only can be used in fiction, but most of it’s lessons can be applied to copywriting too.

Of course, before I jumped straight into the depth of things…

I had to study.

To get the gist of the basics and don’t waste any more time I got a small interview Michael Senoff did with a semi-famous screenwriter and I listened to it.

Just before finishing the interview, today, something caught my ear…

The guy talked about how in screenwriting every person must have a goal.

Ideally a unique one.

When two characters meet in a story, since they have different goals, conflict will arise. But it’s nothing to be afraid of. Conflict is the juice of screenplays.

Quick example:

The Hero(wants to save the world) and the Villain(wants to destroy the world). When they meet, they fight. But this fight(conflict) can’t go on forever, there has to be an end, the conflict has to be resolved.

Now, if you think about it…

It’s the same with in copywriting.

There’s you(who wants to sell something) and there’s the prospect(who wants to solve a problem). When you two meet, because of the difference in what you all want, somewhere down the line an objection will pop up.

Beginner copywriters/screenwriters might try to hide and plain ignore these conflicts and objections, like it isn’t even there.

But this will clog up the system.

An unresolved objection will stand in the way of you making a sale.

Just like if you get rid of the conflict in a screenplay it becomes soulless.

That’s why great copywriters and screenwriters always acknowledge objections and try to resolve them to their best ability.

That’s what you should do too.

If you ignore it, it will bite you in the ass.

You know what else will bite you in the ass if you ignore it? Your email marketing. So if you have any kind of trouble in the world of emails… Contact me:

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Kristof Nemeth

I slacked off…

For the last month or so I skipped ALL my back workouts(I didn’t skip the other ones tho).

And just so your window isn’t full of smear:

I do calisthenics(bodyweight training). If I want to do pull-ups I have to go outside because that’s where my pull-up bar is.

Now… You could say I became a lazy sloth… That would be valid.

But I mean, have you seen the weather outside?

I don’t know about your climate but it’s fucking Artic over here.

Obviously these are just excuses…

I realized this a couple days ago, and it seemed like the stars aligned for me because the weather loosened up a bit too.

So I gathered my balls from under the bed and strolled out to my pull-up bar.

That was my first mistake(you will see what I mean in a second).

The second one was towards the end of the session. Both of my arms pumped, I’m tired as hell. But since I slacked of for a while… I wasn’t gonna let myself slip by easy…

So I turned my inner Goggins on, and did 3 more sets.

I was done. Toasted.

But still proud of myself.

I love the feeling of absolutely obliterating my muscles from time to time.

But this time, I went a little overboard apparently, because the next morning I couldn’t move my arms…

And no, it wasn’t muscle fever. Not the regular kind at least.

My arms felt like they locked down or something because I was unable to fully extend them, and they hurt like a bitch if I tried to.

Besides that, it was mainly just annoying.

To my knowledge, this should disappear like a normal muscle fever should in a good 3-4 days.

If it doesn’t disappear…

I will be writing my next email with my legs.

But hey, I learned my lesson.

If you have broken the chain of consistency and haven’t did something for a while… Take things slow. At least for a couple days.

Your body has limits too. While those limits can be stretched…

It takes time.

So just don’t do what I did. And take things at least a bit slower than I.

It’s not worth it.

P.S.

I’m all good now btw. It took my arms like a week to fully recover and come back from the vacations.

A 100% moral way to “glue” prospects to your copy

Recently I found a nugget…

It came to me from a talk David Deutsch gave, and it blew my mind.

If you want people to stop ignoring your emails…

And want them to read your bullets with saliva dripping form their mouth…

This is just the nugget you need.

Most people are too afraid to do it.

They do it here and there but are too afraid of it’s power to commit properly. They also think people don’t like it when someone does this to them… They are wrong.

People LOVE when you do this.

If you can do this effectively in your sales copy… People will be following you by your hand, glued to their screens looking like you are about to reveal something that will change their lives(it might just do that).

What is this very simple trick?

Well, for that I have to break this rule… But to hell with it:

”Give them 90% of the information but withhold the 10% they would need to execute”

In plain English…

Tease.

Contrary to popular belief… People LOVE to be teased.

And no, that’s not just women, everybody. Every single person loves to be teased.

What you need to do is…

Gives them just enough information to be worth following you… While withholding just enough so they don’t lose interest.

And if you do this right…

People will follow your lead until the very end of your email, right into your sales pitch and continue down the page with the same momentum.

So let me transition into my sales pitch…

If you enjoyed this short little article on a truly valuable copywriting skill… and… you want to read more such articles go over to:

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Kristof Nemeth.