My name is Kristof. Take a look:

I just started reading a new book.

“How to sell anything to anyone” by Joe Girard who is considered the greatest salesman ever(by Guiness World Records).

So far, the book talks about how Joe suffered through his early life.

Got beaten up by his dad.

Started business and got conned out of his business.

And how he was FORCED to take on a salesmanship job and make money just to be able to buy groceries for his wife and two kids.

And around this part of the book I noticed something interesting…

Joe was talking about how car salesmen at that time worked:

When “The Mooch” came in the door, the salesman who was on the “line” would go to him and try to sell him. If there was no one in the store, every salesmen gathered around the counter and wasted time by telling jokes.

Joe was different.

So while others would be telling each other stupid jokes, going on lunch and just generally wasting valuable selling time…

He tore out 4 pages of the phone book – because he had no better list…

He started cold calling every single person on the list and he had traffic that ONLY wanted to see him and no other salesmen.

Now… What really hit me was the first part of this story.

The other salesmen had the same 24 hours as Joe.

But only Joe was working hard.

Why?

Because he had a reason to work hard for…

He HAD to make money, or else his family would starve.

I know you are here for practical advice… but this is the fundamentals.

If you have no reason to work hard, you will NOT work hard and be like all the other salesmen in the store wasting time.

They didn’t have a strong enough why.

I know this is somewhat wishy washy. Everyone wants to skip this part and get quick to the practical stuff… But if you don’t have a why you have nothing.

So now… I could ask you, “How bad do you want it?”

But everyone wants something bad, and most of them never get it.

So instead…

Do you have a strong enough WHY?

Kristof Nemeth.

Writing a daily email isn’t rocket science.

I know, I do it(even though I don’t publish an email daily, I write one daily).

But most people here have never even tried writing a daily email because they are afraid of running out of ideas.

Maybe some of you have tried it and quit because of this.

And I get it.

The hardest part of writing daily, for me, is coming up with what to write about.

From that point on it’s child’s play. Pour your thoughts on paper, edit up, and send it(if you want to).

But don’t think that the idea problem can’t be solved.

Here’s a tip I shamelessly swiped from Daniel Throssel doing exactly that:

“Give the talk only you can give based on your experience, and it will be interesting and valuable to everyone in the room.”

Now… Tell me this doesn’t make sense.

You can’t.

You talking is your email. And the room is your list.

This quote is packed with insights, and it opened my eyes to lot of things.

But let’s just stay with daily emails.

The biggest & most successful email list in copywriting all do this.

Maybe not in every email, but certainly in 95% of emails, in some way or form, they tie in their experiences.

Think about it…

Even the most worthless lesson(”your health is important”) can become 10x more valuable just by slapping you experience into the mix.

Why?

It gives your content instant credibility.

It tells people that you aren’t just selling hot air and reading aloud from a book, but that you really tried it, you went through the shit and you came up with a conclusion.

Also:

It doesn’t even have to be in a story.

If you look closely, I tied in my own experience into this email but it wasn’t in the form of a story.

Okay…

But why am I sharing something so obvious?

Because people miss, ignore or don’t take into account obvious things. Things that if they were to just look past their simplicity, they would work like magic.

Also…

When I started with daily emails I was hesitant whether I could write about my own experience.

I thought my know-how and background wouldn’t be valuable to someone else.

But I’m here to tell you…

If you have similar thoughts, it’s only your brain playing games on you.

Ignore them.

Your experience is the most valuable thing you can give to someone else.

I was just reading a book today…

When I discovered something unexpected about AIDA.

Did you know that AIDA – the copywriting framework – came from face to face selling? I didn’t.

But it makes hell of a sense.

It explains why this fudger works like a charm… Because copywriting is just salesmanship in print.

It’s a 2 sided conversation driven from one side.

Where you need to take hold of the wheel of your client will just bounce.

Anyway, back to the fact about AIDA…

This reminds me of something I heard the marketing genius Dan Kennedy say in one of his interviews.

Basically Dan said he isn’t a ‘genius’.

That all he did throughout these years working with different clients in different markets was observe. He would notice the things that worked and the things that didn’t.

Then he would shamelessly ‘steal’ the things that worked.

And try to apply them to a different market on a different project to see what sticks to the wall for him.

He basically ‘ripped off’ other markets.

But did it in a way probably no one ever noticed and much less judge or disapprove of his genius because he “swiped” from other markets.

And it’s very similar to the AIDA thing in one aspect:

AIDA came to copywriting because some madman decided to shamelessly ‘swipe’ it from face to face.

Dan’s bag ‘o tricks came from ‘swiping’ other markets from their tricks and tactics.

And yes, he did technically ‘swipe’.

But he also did something most people forget to do, or just plain don’t want to do:

He always applied those ideas to his own markets and never copied mindlessly like most people do when they swipe.

Maybe a better word for it would be… learning on steroids.

Because really that’s what it was, learning. He was learning and figuring out what works and what doesn’t.

Most people do that on their own, learning only from their failure’s.

But there’s another way if there’s a will:

To shamelessly steal(don’t steal shit you are not supposed too) other people’s ideas, tactics, lessons, advice, whatever. And apply them to your own situation.

That’s how you will truly understand them and make them your own.

By using them.

And not by mindless copying.